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Curious BRIDGE · A Division of Curious BRDS

Building Relationships That Drive Business.

For three decades I've helped brands, artists, and entertainment companies discover the partnerships neither side saw coming — built on curiosity, earned through trust, and designed to outlast the contract.

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0Years in Entertainment and Brand Partnerships
0Years at Disney Music Group & Universal Music Group
1,000sOf Entertainment and Brand Connections
0Of Separation to Anyone
Rob Souriall, Founder of Curious BRIDGE

Rob Souriall — Founder, Curious BRIDGE
Stay Curious. Build Bridges.

My Story

I've Spent My Life Building Bridges.
I just didn't realize that's what I was doing.

It started with a KISS "Destroyer" vinyl record at ten years old, my first guitar at thirteen, a mismatched group of friends all from different walks of life in junior high, and playing in bands through my high school years. I was building metaphorical bridges — connecting people — all along. I started college with plans of becoming an architect. I had always been into art, design, drafting, technical drawing and building things growing up. My whole family assumed I was going to be an architect. Instead, I gave it all up to chase the dream of music.

Ironically, I did become an architect — just not of buildings. A classified ad in Music Connection magazine led to my first job in the music industry, working for a successful radio promotion executive, who taught me the discipline that would define my career: get people on the phone, earn trust, communicate with authenticity, and build relationships that last longer than any single deal.

That lesson carried me into entertainment media partnerships, then into a phone call that changed everything — an invitation to build partnerships from inside a record label. My friend said I'd either forge my own path or wash out after a year. I didn't wash out. I stayed twenty-eight years, first at Hollywood Records/Disney Music Group and later at Universal Music Group, building partnerships between Fortune 500 brands, globally recognized artists, film soundtracks, retailers, and live concert events.

"The architect I've become doesn't design buildings. He builds bridges."

Every one of those partnerships taught me the same thing: the deal was never the point. Trust was. Listening before speaking. Learning before recommending. Understanding what mattered most to everyone at the table before ever proposing a solution.

Curious BRIDGE is what happens when three decades of that discipline become a company. Not an agency built to sell introductions — a partner built to create relationships that are still working long after the ink is dry.

My Career Path:

1987Wordsmith's Advertising
1989Howard Rosen Promotion
1994Marketing Mix
1998Hollywood Records
2009Davie Brown Entertainment/OmniCom
2010Walt Disney Records/Disney Music Group
2024Universal Music Group
2026Curious BRIDGE
What We Do

We don't force partnerships. We help the right ones find each other.

Curious BRIDGE helps brands, artists, entertainment companies, and rights holders discover, develop, negotiate, and activate culturally authentic partnerships that create lasting value. Every engagement begins the same way — by understanding what success actually means to everyone involved.

01

Discover

We listen and ask questions first. Before any pitch, we take the time to genuinely understand your business, your objectives, and what's actually at stake.

02

Align

We identify the right entertainment property or brand — not the obvious one — and find the mutual value proposition that makes the partnership worth pursuing for both sides.

03

Negotiate

We structure the partnership and mediate the contract between both partners, protecting the relationship as carefully as we protect the terms.

04

Activate

We execute flawlessly and over-deliver on the scope of work, because how a partnership launches shapes whether it's remembered as a success.

05

Grow

We build trust and use every key learning to continue the relationship — because the goal was never a single deal. It was a lasting one.

Our role is never to force a partnership. Our role is to help the right partnership find itself — whether that means identifying the perfect partner, developing an idea no one else has considered, or simply asking better questions.

Start the Conversation
Our Philosophy

Curiosity always comes before strategy.

Understanding always comes before solutions. Relationships always come before transactions. Great partnerships aren't created by forcing two organizations together — they're created by helping each side understand the hopes, goals, challenges, and motivations of the other. Only then does trust begin. Only then can something meaningful be built.

  • We listen before we lead.
  • We create before we pitch.
  • We collaborate before we negotiate.
  • We believe transparency builds confidence.
  • We believe empathy builds stronger partnerships.
  • The greatest measure of success isn't the deal itself — it's whether the relationship continues long after the contract has been signed.
The Record

Three decades of connecting brands, talent, and culture.

Across 30+ years at Marketing Mix, Hollywood Records, Davie Brown Entertainment/Omnicom, Walt Disney Records, Disney Music Group and Universal Music Group, I built brand partnerships spanning consumer products, retail, live events, licensing and experiential marketing — the same relationship-first discipline now behind every engagement at Curious BRIDGE.

Brands

  • The Coca-Cola Company
  • Chevrolet
  • Hasbro
  • Jack Daniel's
  • Mondelez / OREO
  • General Mills
  • Kraft & Pillsbury
  • HP & Kodak
  • Citizen
  • Hydro Flask

Entertainment & Media

  • Disney+ & Disney Channel
  • Marvel & Star Wars
  • Pixar
  • James Bond / 007
  • ABC
  • TNT, TBS, VH1 & MTV
  • Cartoon Network
  • NASCAR
  • The X-Files
  • ESPN X Games

Artists & Talent

  • Selena Gomez
  • Miley Cyrus
  • Jonas Brothers
  • Post Malone
  • Daft Punk
  • Sabrina Carpenter
  • Phil Collins
  • J Balvin
  • Rascal Flatts
  • Disney's Descendants & Zombies
A handshake — the start of every partnership
The Promise

Not Just Successful Partnerships, but Meaningful Ones.

"When you choose to work with Curious BRIDGE, you're not hiring me just to make introductions. If that's what you want, I'm not your guy. What I will be is a partner who genuinely cares about your success."

  • Challenge your thinking when necessary.
  • Champion your vision when appropriate.
  • Protect your relationships.
  • Celebrate your victories.
  • Always leave people better than I found them.
Let's Build Something
Let's Build Something

Every Bridge starts with a Conversation.

Tell me about your brand, your artist, or your idea. I'll listen first — that's always where it starts.

Email
rob@curiousbrds.com
Phone
+1 (818) 519-7375
Website
www.curiousbridge.net
Social
@curiousbrds
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